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Case study
Buddha Beans Coffee Co.
Published 3 October 2026 · Work done August and September 2026 · By Marc N
buddhabeanscoffee.com is a Shopify coffee store with 257 published blog posts. We built the site and look after it. This page covers three jobs from August and September 2026, with the numbers.
1. 661 links that led nowhere
When we checked the store in August 2026, 76 of its URLs returned errors. Other pages on the site linked to them 661 times, so every one of those links sent a visitor, and Google's crawler, to a dead end.
Between 21 and 26 August 2026 we mapped each dead URL to the closest live page and added a permanent (301) redirect for every one. We then tested every redirect to confirm it landed on a working page. All 76 now resolve, and the old links pass their search value to the new pages.
2. Fourteen posts that broke the layout
Some older blog posts carried their own styling code. It had been written for the post but applied to the entire page, so opening one of those posts squeezed the whole site, header and menu included, into a narrow column and recoloured every link. Nothing looked wrong in the editor, which is why it had gone unnoticed.
On 21 September 2026 we rewrote the styling in all 14 posts so it only touches the article itself. The posts look the same as before, and the rest of the site no longer changes when you open one.
3. Fast for real visitors, and readable by AI
Google measures speed using data from real Chrome users, not a lab test. On 5 September 2026 the homepage passed all three of Google's Core Web Vitals:
| Measure | Buddha Beans | Google's "good" limit |
|---|---|---|
| Largest Contentful Paint (load) | 1.0 s | 2.5 s |
| Interaction to Next Paint (response) | 88 ms | 200 ms |
| Cumulative Layout Shift (stability) | 0.02 | 0.1 |
The products carry detailed structured data that tells Google and AI assistants what each coffee is, and the store links to its Wikidata entry so those systems can tell the brand apart from similar names. The site also publishes an llms.txt summary for AI tools.
What is still left
The on-page work is in good shape. What holds the site back now is how few other websites mention and link to it. No amount of code fixes that, so it is the next job. We say this plainly because it applies to most small business sites we look at: once the basics work, the gains come from outside the site.
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